Goh Iromoto is an Emmy-nominated filmmaker known for crafting stories that leave a lasting emotional impact. Born to Japanese immigrant parents who founded a Canadian newspaper, Goh developed an early curiosity about human connection. He later pursued a degree in Human Geography to deepen his understanding of people and place. With a foundation in cinematography and a passion for empathy-driven storytelling, his work blends striking visual artistry with heartfelt narratives.
Goh Iromoto is an Emmy-nominated filmmaker known for crafting stories that leave a lasting emotional impact. Born to Japanese immigrant parents who founded a Canadian newspaper, Goh developed an early curiosity about human connection. He later pursued a degree in Human Geography to deepen his understanding of people and place. With a foundation in cinematography and a passion for empathy-driven storytelling, his work blends striking visual artistry with heartfelt narratives.
In 2023, he directed “Forever” for The Farmer’s Dog — a Super Bowl commercial that moved audiences and critics alike, earning widespread acclaim and an Emmy nomination for its portrayal of the enduring bond between humans and their pets.
That same year, Goh partnered with Apple and TBWA\Media Arts Lab on “Another Birthday”, an emotionally charged film showcasing lives saved by Apple technology. The project won multiple Cannes Lions and highlighted his instinct for casting, further cementing his reputation as a director who pairs emotional nuance with cinematic purity.
Earlier, his 2022 commercial “The Name” for P&G, which cast a real-life mother and daughter, was recognized at numerous award shows for its authenticity and performance direction.
Represented globally for commercial work, Goh’s accolades include AICP, Shots, Webby Awards, and Vimeo Staff Picks. He continues to push creative boundaries, weaving empathy into stories that resonate deeply with audiences worldwide.